Thick steaks searing over glowing charcoal with flames and smoke

Dealer program · now accepting partners

Sell the fire.
We'll build the grill.

Firegrain Grills makes charcoal and pellet grills and outdoor cooking equipment for people who cook on live fire. We're looking for independent dealers who want a line worth lighting up on the showroom floor.

The line

Two fuels. One standard.

Whether your customers want to tend coals or set a temperature and walk away, the build quality stays the same.

Lump charcoal pouring into a ceramic grill with sparks rising

Charcoal

Heavy-gauge kettles and ceramic cookers for searing hot and holding low. The fire your customers can see, smell and tend.

Pellet smoker on a deck at dusk with a brisket and thick smoke

Pellet

Hardwood pellet smokers with steady temperature control for overnight brisket and weeknight wings alike.

Why stock Firegrain Grills

A line that pays for its floor space.

Dealer terms below are placeholders while the program is finalized — they'll be confirmed in writing before you sign.

Margin that respects your floor

Target dealer margin of XX–XX% (placeholder) on grills, protected by an advertised pricing policy.

Freight that doesn't eat profit

Freight support on orders above $X,XXX (placeholder), palletized and floor-ready.

A real person on the line

A named account contact, demo-day support and staff training so your team can sell the cook, not just the box.

Built to be demoed

Grills designed to be fired up on the sidewalk. Smoke sells grills — we help you light it.

Dealer showroom with grills on display and a demo grill smoking

How it works

From first email to first fire.

  1. 01

    Tell us about your store

    Send a short note to sales@firegraingrills.com with your location and what you sell today.

  2. 02

    Talk through the fit

    We walk through the line, terms and territory on a call with your buyer.

  3. 03

    Light the first fire

    Place your opening order, get your floor display, and schedule a launch demo.

Dealer applications open

Got a floor? We've got the fire.

Write to us directly and a real person will reply.